Signal-based outbound · for B2B teams on HubSpot
Reach the right accounts while the reason is still fresh.
Every week your team gets a short list of accounts with a real reason to talk now: a new leader, a hiring push, an acquisition. Every signal has a source and a date. Rules decide the priority. Your reps get the context and a first draft, and they decide what goes out.
4-week build · Stop after week 2 if it doesn't work · Runs in your HubSpot and Clay · You own the rules
One run, every week
From a thousand accounts to the few worth a call today.
- Sources, Clay + public web1,000 accounts
- ICP filter, Rules640 accounts
- Signals with proof, Claude150 accounts
- Tier, Rules40 accounts
- Enrich top tiers, Clay40 accounts
- Context & drafts, Claude + templates
- Approve, then HubSpot, Your team
Feedback improves the rules
More volume isn't the answer.
Generic sequences get ignored.
Buyers can tell a template from a reason.
Reps research by hand.
Hours on LinkedIn and websites before the first message, every week.
AI drafts without facts.
A message that sounds personal but cites nothing does more harm than a plain one.
How it works
One run, every week
- 1
Filter on your ICP.
Accounts outside it stop here; doubtful ones are flagged to check, not guessed.
- 2
Find signals with proof.
Leadership changes, hiring, acquisitions, your own intent data. Each one with a source, a date and a quote.
- 3
Rules set the tier.
Signals expire on a schedule you agree; an interim or internal promotion counts one step lower.
- 4
Enrich only the top tiers.
Contacts and emails are looked up only for tier 1 and 2, so credits go where it matters.
- 5
Context and drafts.
Per contact: why now, an opening question, a LinkedIn and an email draft, a call angle. From fixed templates.
- 6
You approve, then the CRM updates.
Leads and tasks land in HubSpot. Anything a rep has written or decided is never overwritten.
- 7
Feedback improves the rules.
Reps mark each signal as useful or not; the rules change based on what actually gets replies.
HubSpot
Clay
Claude
Lemlist
What your team gets
- A weekly list as HubSpot leads, ranked Hot and Warm, each with a task and a deadline.
- Per contact: the evidence, the reason to reach out now, and drafts to edit.
- A dashboard by signal type: which signals were valid, which got used, which led to conversations.
Halden Systems · CEO
Hot · tier 1- Why now
- New CEO from outside, 6 weeks in; hiring in hard-to-fill roles
- Opening question
- What has to change first in your next 100 days?
- Next action
- Send the email, then a LinkedIn request without a pitch
- Source
- Company press release, 3 September
Guardrails
Nothing goes out automatically.
Your reps send, from their own tools.
No source, no claim.
If a fact can't be backed by a public source, it isn't in the lead.
Credits after decisions.
Enrichment runs only once an account earns it.
GDPR, written down.
Public sources only, data minimisation, a suppression list, and a documented legal basis per country, signed off by your DPO or legal team.
The build, 4 weeks
| Week 1 | Agree ICP, triggers and tiers; set up HubSpot and Clay |
|---|---|
| Week 2 | First real list; go/no-go on the criteria agreed up front (stop here and pay 50%) |
| Week 3 | HubSpot workflows configured; sequences ready for your team to review and send |
| Week 4 | Measure, adjust the rules, hand over |
Criteria examples: at least 70% of signals rated valid by reps; facts correct in a sample of dossiers; tier 1–2 accounts covered with the right people; drafts used without a rewrite.
Engagements. Price before code.
I agree a written scope and a fixed price before every stage. Stop after any stage.
Diagnostic
from €1,500
two weeks
- ICP and triggers defined with you
- A scored sample of accounts, each signal with a source
- A written plan: signals, tiers, tools and weekly volume
- 100% credited towards the build if you continue within 60 days
Build
from €9,500
four weeks · fixed price
Week 2 is a checkpoint. If the first real list doesn't meet the criteria we agreed up front, you stop there and pay 50%.
- The weekly run live in your HubSpot and Clay
- Leads, tasks and drafts for your reps, with approval before every CRM change
- A go/no-go after week 2 on criteria agreed up front
- Documentation and handover
Run & improve
from €1000 / month
cancel monthly
- The weekly run monitored, and fixed when a tool or API changes
- New signals and rules as they earn it
- A monthly review of what actually gets replies
- A direct line to the person who built it
All prices exclude VAT. Tool costs (Clay credits, HubSpot seats, Claude) are paid directly by you, and you own every table, rule and workflow. Your reps send the messages; I don't sell meetings.
Price before code.
You see the scope and the price before I start.
You own the result.
Everything runs in your stack, documented.
No lock-in.
Month to month after the build.
Straight answers.
If I'm not the right fit, I'll say so on the call.
Same data layer, other side.
Once it's in place, we point it at your existing customers: renewals at risk, accounts ready to grow.
Existing customers →Built by someone who's sat in the seat.
I'm Tim. I've worked on the commercial side of B2B tech, in business development, account management and customer success. I've seen both ends: reps researching accounts by hand before every message, and customer teams rebuilding context before every call. Seamline builds the systems behind both: clean data, signals with sources, rules your team can read, and AI and automation only where they actually make sense.
— Tim, founder
Questions
Tell me which accounts you wish you'd reached first.
A 30-minute call. I'll tell you what's realistic in two weeks, and if I'm not the right fit, I'll say so.
Book a diagnostic