Insights
Research, tests and numbers on revenue systems: what things really cost, what works, and what we don't know yet.
Cost breakdown · 4 November 2026 · 7 min read
Clay vs Apollo vs FullEnrich: what 500 contacts a month really costs
Clay, Apollo or FullEnrich? What a lean outbound stack really costs, and which job each tool does.
Market research · 4 November 2026 · 4 min read
What is an AI SDR, what does it cost, and what do the agents actually do in 2026?
What the agents really do, what they cost, and where "fully automated" breaks.